Which are the most trusted brands?

Branded products come with quality and reassurance. That is why they are seen everywhere in our homes. Each such brand, over a long time, becomes a well known name.

Take a look around your house – from salt to soap, from honey to balm, you will find all branded products.

Then, there are some brands which are used by all – be it a king or a pauper.

Who hasn’t held a Nokia phone till date or demanded ‘surf’ for any detergent or eaten ‘Maggi’ for a quicky or asked for ‘GoodKnight’ for mosquito repellants?

Then you may not be bathing with ‘Lux’, but which famous star hasn’t endorsed it!

Brand list goes on but the truth is that despite the disparity of income and lifestyles, many a brands have managed to infest all the households from the rich to the middle class to the poor.

Tell me a household – be it one of the richest Indians Mukesh Ambani’s 22-storey house in Mumbai or an overlooking chawl in the background or a village in India’s north, south, east or west – where you don’t find ‘Dettol’, ‘Britannia’ or ‘Lifebuoy’?

And hasn’t every child been given ‘Bata’ foot wears and a ‘Parle’ product while going to school for the first time?

Here, we aren’t discussing No.1 brands or product positions in the minds of the Indians. Else we’ll end up discussing ‘Amul’ and the likes.

Brands such as ‘Tata Salt’ (positioned as ‘desh ka namak’) and ‘Surf’, are used by almost all households in all socio-economic classes.

There are so many others like ‘Vicks’, ‘Vaseline’, ‘Vim’, ‘Rin’, ‘The Times of India’, ‘Hindustan Times’, ‘Colgate’, ‘Parachute Coconut Hair Oil’, ‘Pepsi’, ‘Coke’, ‘Glucon-D’, ‘Bournvita’, ‘Horlicks’, ‘Tata Tea’, ‘Fevicol’, ‘State Bank of India’, ‘Iodex’, ‘LIC’, ‘Dabur’, ‘Cadbury’, ‘Crocin’, and ‘Zandu Balm’ to name few others.

Image Consultant. Founder of G Caffe. She brands people with the help of their insights and dreams.