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FedEx Corp. hit the product-placement jackpot with "Cast Away," a movie in which Tom Hanks plays a FedEx engineer who survives four years alone on a South Pacific island.

Narrative Infiltration: The Art of In-Film Branding

July 1, 2020 By Geetanjali Kaul In Advertising, Branding, Content, Marketing No Comments

Product Placement Jackpot

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