Lucknow has been the city of Mirza Ghalib, Mir Anees, Begum Akhtar, Naushad Ali and Talat Mehmood among others.
Sometimes the strategy works when it’s woven into a story and also becomes iconic. Rest of the times it is silly.
Samsung launched Be Fearless campaign in search for innovative ideas that can demonstrate how powerful technology can be.
Take a look around your house – from salt to soap, from honey to balm, you will find all branded products.